Work
Hoxie
About
Hoxie Organics is about minimal skincare and clean-burning candles made with 100% natural ingredients that don’t lie. We designed a minimal brand that feels as honest, authentic and clean as their products.
Deliverables
- Website
- Brand identity
- Content development
- Photography and video
- Package design
Industry
E-Commerce
Beauty & Lifestyle
How it started
Tracey Hoxie began her lifestyle brand with an elegant rose water spray that quickly amassed a cult following across Boston. So when she approached us to re-imagine her brand ahead of an exciting expansion into new markets, we were thrilled.
Mission
Hoxie is a woman-owned brand that closely aligns with Tracey’s vision for a clean, natural, non-toxic lifestyle. She wants her products to do exactly what they promise: Enhance a woman’s own beauty with pure ingredients.
It resonated with us because that’s how we work at Huck. We want our designs to elevate our clients’ unique brand stories without unnecessary embellishment, gimmicks or excess. We design with intention to elevate and enhance our clients’ strengths and differentiators.
Mission
Hoxie is a woman-owned brand that closely aligns with Tracey’s vision for a clean, natural, non-toxic lifestyle. She wants her products to do exactly what they promise: Enhance a woman’s own beauty with pure ingredients.
Behind the scenes
Hoxie is a woman-owned brand that closely aligns with Tracey’s vision for a clean, natural, non-toxic lifestyle. She wants her products to do exactly what they promise: Enhance a woman’s own beauty with pure ingredients.
