<\/p>\n\n\n\n
BOSTON<\/strong> \u2013 Huck’s Director of Brand Marketing Nancy Reardon Stewart was selected to present at this year\u2019s NESHCo<\/a> conference, held in Boston and attended by health professionals from hospitals, health systems and agencies across New England.\u00a0<\/p>\n\n\n\n Stewart\u2019s presentation, \u201cDesign for the Future,\u201d addressed the need for hospitals to invest not only in logos, but in robust brand design systems that provide visual consistency across all print, digital and experiential media. Drawing from her background in consumer health marketing strategy in roles at three agencies, Stewart presented an insightful history of the evolution of design thinking for hospital brands over the past decade \u2013 as well as a history lesson in why design thinking has often fallen short of consumer trends.\u00a0<\/p>\n\n\n\n \u201cPlanning and writing this design talk was an incredibly fun experience,\u201d Stewart said. \u201cIt perfectly tied together all of my unique career experiences as a health journalist, content strategy director and creative director focused on health brands. It really challenged me to reflect on how the industry could drive stronger visual connections with its core audiences, especially younger consumers.\u201d\u00a0<\/p>\n\n\n\n The presentation took session attendees on a visual journey of hospital design case studies, showing clear examples of recent redesigns that featured the implementation of brand design systems versus basic logo unveils. <\/p>\n\n\n\n The case studies and slides also helped underscore Stewart\u2019s ultimate point: That hospitals and health systems cannot ignore the trends of competing consumer brands with bigger wallets, faster adoption of technology and fewer industry regulations. With the onslaught of telehealth brands, subscription pharmacies and concierge medicine entering the consumer landscape in the post-pandemic world, it has never been more important for hospitals to view themselves as consumer health brands that need to connect with their core audiences.\u00a0<\/p>\n\n\n\n Stewart\u2019s past talks at NESHCo include a presentation delivered in partnership with Perkins Access<\/a> called \u201cWeb Accessibility: What Healthcare Marketers Need to Know\u201d (2019) and \u201cMisinfoRx: How Marketers Can Combat Medical Misinformation\u201d (2022), delivered with partners from the Harvard Global Health Institute<\/a> and the Brown School of Public Health.\u00a0<\/p>\n\n\n\n <\/p>\n\n\n\n \u00a92023 Huck Strategies, LLC<\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" Huck Strategies spoke about design trends in healthcare marketing, with an emphasize on hospital and healthcare brand design, at the NESHCo 2023 conference in Boston. <\/p>\n","protected":false},"author":4,"featured_media":8744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"45","_seopress_titles_title":"Huck delivers brand design talk at Boston health conference | Huck Strategies","_seopress_titles_desc":"Huck Strategies spoke about design trends in healthcare marketing, with an emphasize on hospital and healthcare brand design, at the NESHCo 2023 conference in Boston.","_seopress_robots_index":"","inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[49,45],"tags":[],"acf":[],"taxonomy_info":{"category":[{"value":49,"label":"Featured"},{"value":45,"label":"Huck News"}]},"featured_image_src_large":["https:\/\/wearehuck.com\/wp-content\/uploads\/img_brandDesignTalk-01-1024x540.jpg",1024,540,true],"author_info":{"display_name":"Nancy","author_link":"https:\/\/wearehuck.com\/author\/nancywearehuck-com\/"},"comment_info":0,"category_info":[{"term_id":49,"name":"Featured","slug":"featured","term_group":0,"term_taxonomy_id":49,"taxonomy":"category","description":"","parent":0,"count":9,"filter":"raw","cat_ID":49,"category_count":9,"category_description":"","cat_name":"Featured","category_nicename":"featured","category_parent":0},{"term_id":45,"name":"Huck News","slug":"huck-news","term_group":0,"term_taxonomy_id":45,"taxonomy":"category","description":"","parent":0,"count":7,"filter":"raw","cat_ID":45,"category_count":7,"category_description":"","cat_name":"Huck News","category_nicename":"huck-news","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/wearehuck.com\/wp-json\/wp\/v2\/posts\/8434"}],"collection":[{"href":"https:\/\/wearehuck.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wearehuck.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wearehuck.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/wearehuck.com\/wp-json\/wp\/v2\/comments?post=8434"}],"version-history":[{"count":1,"href":"https:\/\/wearehuck.com\/wp-json\/wp\/v2\/posts\/8434\/revisions"}],"predecessor-version":[{"id":8817,"href":"https:\/\/wearehuck.com\/wp-json\/wp\/v2\/posts\/8434\/revisions\/8817"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wearehuck.com\/wp-json\/wp\/v2\/media\/8744"}],"wp:attachment":[{"href":"https:\/\/wearehuck.com\/wp-json\/wp\/v2\/media?parent=8434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wearehuck.com\/wp-json\/wp\/v2\/categories?post=8434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wearehuck.com\/wp-json\/wp\/v2\/tags?post=8434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}