10 best practices for digital writing
Digital writing is an art form that takes into account SEO, functionality, target audience and messaging, all while striving to be easy to skim and scan.
How to create a landing page that converts
Is your paid advertising campaign underperforming? Read through these best practices for creating a strategic landing page destination that drives conversions.
What’s the point of a company blog, anyway?
Do people still read blogs? The data-backed answer is a resounding yes. Learn more about the credibility-building, SEO-powerhouse that is the company blog.
Top 3 metrics for measuring email campaign success
Email – like any channel – comes with a wealth of data. Some are directional. Some are actionable. And some may simply not apply to assessing the effectiveness of your campaign. Ultimately, the metrics that will matter most to gauge campaign success are guided by the business goals associated with your email strategy. A consumer-focused…
5 metrics to measure website performance
You’ve finally launched your new site, but how do you know it’s working? There’s a plethora of rich data in your website analytics.
Huck expands to new waterfront office in Newburyport
Huck Strategies is marking the end of a successful year with its expansion into a larger waterfront office in Newburyport, centrally located on Brown’s Wharf.
Huck unveils new brand campaign at Mass Conference for Women
Huck Strategies, a woman-owned creative agency, returns to the Massachusetts Conference for Women this year with the debut of its 2024 messaging campaign.
The essential photoshoot checklist
Planning for a successful shoot should start weeks, or months, before production day. Our checklist keeps you on track wtih props, wardrobe, and contracts.
Top 10 brand assets you need
No, it’s not enough to simply add your logo to the front side of your business card and consider it designed. Here’s our list of the top 10 most popular items our clients request.
So many acronyms: Glossary of paid advertising terms
If you’ve ever received a campaign report, you’ve probably been bombarded with three letter abbreviations like CTR, CVR, CPM…the list goes on. And on.
