PAID Social advertising
If you are a brand seeking to leverage the media habits of your target consumers, social media is a must for your advertising strategy, and the perfect complement to paid search advertising. Through paid social, you are able to create multiple consumer touchpoints.
Unlike search advertising, where you target keywords and terms, paid social allows you to break through the algorithm by targeting audiences, interests, and behaviors on social (rather than waiting for them to find you organically on social). And unlike paid search advertising, social media ads are also much more visual, allowing the advertising to better showcase their product or service through formats that include carousels, motion graphics and video.
Why we’re different
In addition to building a sound, strategic campaign, our team goes above and beyond to assure the creative stands out and differentiates your brand from the stream of content on social. We deliver stop-the-scroll design support for all of your campaigns. You get access to our award-winning in-house creative team for all of your advertising assets – from graphic design to motion graphics and custom illustration. We also have the ability to direct brand and product photo shoots and create a wide array of social videos.
What to expect
Before building the campaign, our team will conduct an intensive discovery process to understand your business goals, your target audience and messaging that resonates with the target. Once launched, our team will deliver monthly reporting and conduct ongoing optimizations to assure the campaign is performing at peak efficiency.
There is no shortage of social media advertising platforms. Our team will work with you to identify the best mix of paid social advertising based on your target audience and campaign goals. Whether it’s Facebook, Instagram, TikTok, Pinterest or LinkedIn, our will work with you to build out a strategic campaign that converts.
It’s all about the starting point. For clients just starting out on social, we may begin with one channel and then grow it over time to a complex, multichannel campaign. The goal is to always make sure we are delivering a strong ROI (return on investment). For others already engaged in a paid social campaign, our team excels at discovering ways to make your campaign more efficient, saving you money without costing conversions.
savings on media spend
decrease in CPC
improvement in CTR