Work

All The Way Home

About

At Huck, we believe that smart design has the potential to positively impact lives. That’s why part of our mission is to support a select number of nonprofit organizations each year and lend our design talent to propel the work they do.

Deliverables

  • Logo and brand identity
  • Event signage
  • Digital invitations
  • Print materials
  • Social advertising assets
  • Website landing page

Industry

Non-Profit

How it started

In 2022 we partnered with St. Francis House, an influential institution in Boston with a long, respected history of helping unhoused people transition to more stable housing and employment.

The Ask

The nonprofit was seeking new branding and promotional materials for their annual All the Way Home Gala that would raise the event’s profile and signal a sophisticated, high-end, modern vibe—MoMA-inspired, with the volume turned up.

It was important to position the event in a new light after two years of virtual pandemic-era events. Our design team worked with event organizers to develop digital advertising assets as well as a landing page, invitations, social ads, programs donor cards and event banners.