Ideas
How we delivered a 3X return on spend in a crowded market
Find out how our team was able to scale quickly, delivering a 300%-plus return on advertising spend while making enough waves that bigger brands started to notice.
How precise targeting cut media spend by 60 percent
In just eight months, our team reduced a client’s media spend by an impressive 60% and still reached their goals faster than the previous year’s campaign. How did we do it?
10 best practices for digital writing
Digital writing is an art form that takes into account SEO, functionality, target audience and messaging, all while striving to be easy to skim and scan.
5 things your digital marketing agency should be doing
A strong agency partner should be actively helping to solve marketing problems and finding new ways to drive to evolve your marketing strategy.
How a multi-touch marketing program doubled client revenue
Read how we built an ecosystem that drove leads and kept them engaged, both as customers and prospects, creating a steady flow of new and repeat business.
Huck adds Troy Walker to lead business development
Huck Strategies continued to grow their team with the hiring of Troy Walker to lead business development. Troy’s experience includes leadership roles and experience founding multiple agencies that grew to the point of acquisition.
Sean Tice joins Huck as Creative Director
We are thrilled to welcome Sean Tice to the Huck team as our new Creative Director. Sean is an accomplished design professional with more than 15 years of experience with a wide range of clients, from tech startups to Fortune 500 companies.
Huck delivers brand design talk at Boston conference
Huck Strategies spoke about design trends in healthcare marketing, with an emphasize on hospital and healthcare brand design, at the NESHCo 2023 conference in Boston.
How to create a landing page that converts
Is your paid advertising campaign underperforming? Read through these best practices for creating a strategic landing page destination that drives conversions.
What’s the point of a company blog, anyway?
Do people still read blogs? The data-backed answer is a resounding yes. Learn more about the credibility-building, SEO-powerhouse that is the company blog.
Top 3 metrics for measuring email campaign success
Email – like any channel – comes with a wealth of data. Some are directional. Some are actionable. And some may simply not apply to assessing the effectiveness of your campaign. Ultimately, the metrics that will matter most to gauge campaign success are guided by the business goals associated with your email strategy. A consumer-focused…
5 metrics to measure website performance
You’ve finally launched your new site, but how do you know it’s working? There’s a plethora of rich data in your website analytics.
Huck expands to new waterfront office in Newburyport
Huck Strategies is marking the end of a successful year with its expansion into a larger waterfront office in Newburyport, centrally located on Brown’s Wharf.
Huck unveils new brand campaign at Mass Conference for Women
Huck Strategies, a woman-owned creative agency, returns to the Massachusetts Conference for Women this year with the debut of its 2024 messaging campaign.
The essential photoshoot checklist
Planning for a successful shoot should start weeks, or months, before production day. Our checklist keeps you on track wtih props, wardrobe, and contracts.
Top 10 brand assets you need
No, it’s not enough to simply add your logo to the front side of your business card and consider it designed. Here’s our list of the top 10 most popular items our clients request.
