5 things your digital marketing agency should be doing
A strong agency partner should be actively helping to solve marketing problems and finding new ways to drive to evolve your marketing strategy.
IDEAS
How we delivered a 3X return on spend in a crowded market
Find out how our team was able to scale quickly, delivering a 300%-plus return on advertising spend while making enough waves that bigger brands started to notice.
How a multi-touch marketing program doubled client revenue
Read how we built an ecosystem that drove leads and kept them engaged, both as customers and prospects, creating a steady flow of new and repeat business.
How precise targeting cut media spend by 60 percent
In just eight months, our team reduced a client’s media spend by an impressive 60% and still reached their goals faster than the previous year’s campaign. How did we do it?
How to create a landing page that converts
Is your paid advertising campaign underperforming? Read through these best practices for creating a strategic landing page destination that drives conversions.
Top 3 metrics for measuring email campaign success
Email – like any channel – comes with a wealth of data. Some are directional. Some are actionable. And some may simply not apply to assessing the effectiveness of your campaign. Ultimately, the metrics that will matter most to gauge campaign success are guided by the business goals associated with your email strategy. A consumer-focused…
So many acronyms: Glossary of paid advertising terms
If you’ve ever received a campaign report, you’ve probably been bombarded with three letter abbreviations like CTR, CVR, CPM…the list goes on. And on.
