Ideas
Huck adds Troy Walker to lead business development
Huck Strategies continued to grow their team with the hiring of Troy Walker to lead business development. Troy’s experience includes leadership roles and experience founding multiple agencies that grew to the point of acquisition.
Sean Tice joins Huck as Creative Director
We are thrilled to welcome Sean Tice to the Huck team as our new Creative Director. Sean is an accomplished design professional with more than 15 years of experience with a wide range of clients, from tech startups to Fortune 500 companies.
How precise targeting cut media spend by 60 percent
In just eight months, our team reduced a client’s media spend by an impressive 60% and still reached their goals faster than the previous year’s campaign. How did we do it?
Huck delivers brand design talk at Boston conference
Huck Strategies spoke about design trends in healthcare marketing, with an emphasize on hospital and healthcare brand design, at the NESHCo 2023 conference in Boston.
10 best practices for digital writing
Digital writing is an art form that takes into account SEO, functionality, target audience and messaging, all while striving to be easy to skim and scan.
How to create a landing page that converts
Is your paid advertising campaign underperforming? Read through these best practices for creating a strategic landing page destination that drives conversions.
What’s the point of a company blog, anyway?
Do people still read blogs? The data-backed answer is a resounding yes. Learn more about the credibility-building, SEO-powerhouse that is the company blog.
Top 3 metrics for measuring email campaign success
Email – like any channel – comes with a wealth of data. Some are directional. Some are actionable. And some may simply not apply to assessing the effectiveness of your campaign. Ultimately, the metrics that will matter most to gauge campaign success are guided by the business goals associated with your email strategy. A consumer-focused…
5 metrics to measure website performance
You’ve finally launched your new site, but how do you know it’s working? There’s a plethora of rich data in your website analytics.
Huck expands to new waterfront office in Newburyport
Huck Strategies is marking the end of a successful year with its expansion into a larger waterfront office in Newburyport, centrally located on Brown’s Wharf.
Huck unveils new brand campaign at Mass Conference for Women
Huck Strategies, a woman-owned creative agency, returns to the Massachusetts Conference for Women this year with the debut of its 2024 messaging campaign.
The essential photoshoot checklist
Planning for a successful shoot should start weeks, or months, before production day. Our checklist keeps you on track wtih props, wardrobe, and contracts.
Top 10 brand assets you need
No, it’s not enough to simply add your logo to the front side of your business card and consider it designed. Here’s our list of the top 10 most popular items our clients request.
So many acronyms: Glossary of paid advertising terms
If you’ve ever received a campaign report, you’ve probably been bombarded with three letter abbreviations like CTR, CVR, CPM…the list goes on. And on.
Huck team member elected Director-at-Large to New England healthcare organization
Huck founding partner Nancy Reardon has been elected to the board of directors for the New England Society of Healthcare Communications. Reardon will serve a two-year term as Director-at-Large, with oversight of member outreach across all six New England states.
Huck wins 3 healthcare marketing awards
The Huck Strategies team took home three Lamplighter awards at the 2022 annual conference for the New England Society of Healthcare Communications.
