Work

nfant

About

After 10 years of success in NICUs across the country, nfant® engaged Huck to help their hospital feeding product pivot to a direct-to-consumer baby tech brand. From the beginning, our team knew right away that this innovative product had the potential to change how mothers feed their babies, and improve health outcomes for infants across the health spectrum.

Deliverables

Brand identity
Brand strategy
Website
Mobile App
Content development
Photography and video

Animation and motion graphics
Print and digital collateral
Packaging design
Multimedia marketing campaign (PPC, display, social)
Email marketing
Organic social media

Industry

E-Commerce

Baby Tech

How it started

Strategy Workshop

Our engagement began with a day-long brand strategy workshop with company leadership and stakeholders/investors, after which we developed a comprehensive brand strategy guide that laid the groundwork for all marketing efforts to follow.

Take the guesswork out of feeding Take the guesswork out of feeding Take the guesswork out of feeding TAKE THE GUESSWORK OUT OF FEEDING TAKE THE GUESSWORK OUT OF FEEDING TAKE THE GUESSWORK OUT OF FEEDING TAKE THE GUESSWORK OUT OF FEEDING Take the guesswork out of feeding Take the guesswork out of feeding TAKE THE GUESSWORK OUT OF FEEDING TAKE THE GUESSWORK OUT OF FEEDING TAKE THE GUESSWORK OUT OF FEEDING TAKE THE GUESSWORK OUT OF FEEDING

Messaging

Our team has carefully crafted all messaging, visuals and brand touchpoints around a core brand promise: Assurance. The tagline – “Take the guesswork out of feeding” – eloquently and effectively captures the relief that parents feel with a product that can answer questions that have long puzzled clinicians.

As the agency of record for nfant®, Huck has seen the company through its product launch at:

CES 2022

Series-A funding round

Consumer debut

Our work on behalf of nfant® ranges from an e-commerce website and mobile application to consumer health content, paid digital advertising, interactive point-of-care experiences and more.

Testimonial

Huck’s expertise covers a wide scope of areas that are often absent or insufficient in other marketing firms we’ve encountered to date, ranging from strategic and financial planning, journey mapping and multifaced market research all the way through to creative execution, content development, website and eCommerce integration, marketing campaign execution and analytics.”

Mark Rangell | Co-founder

Behind the scenes

We had a blast traveling to sets in NYC and Boston to work with our tiny crew of baby models under 6 months old. With meticulous mood boards in hand, our creative team curated the wardrobe, furniture and decor to stage our nursery, kitchen and doctor’s office sets.